Maybach GLS World Premiere

For Maybach WP event the design direction seeks to embody the idea of “Ultimate Excellence”

A generator image that stroke us, was this one about being a privileged observer from the peak. It’s relatable to the GLS Maybach story since it has the off-road component as well as the exclusive luxury

The mystic look of the mountains above the clouds, helps to build a dreamlike scenario where reaching peak represents the emotion of being at the top of personal succeed. Also is a characteristic Chinese location that will be appreciated by the audience.

Among this natural environment the guest will be placed on a privileged position. The feeling looks to recreate the exclusivity of a first class cabin

The way to organize the audience separating them in different modules, helps to achieve the effect of privacy and getting an individualize attention. The layering of each platform in different levels, contributes to this feeling.